Master Thesis Online
Redefining THALA Cosmetics’ Brand Identity and Communication Strategy for a Coherent and Differentiated Positioning in the Natural Cosmetics Market
Dardenne, Nastasia 
Promotor(s) :
Herbillon, Marie
;
Gilson, Benoît
Date of defense : 24-Aug-2026/3-Sep-2026 • Permalink : http://hdl.handle.net/2268.2/27153
Mémoire N.Dardenne .pdfDetails
| Title : | Redefining THALA Cosmetics’ Brand Identity and Communication Strategy for a Coherent and Differentiated Positioning in the Natural Cosmetics Market |
| Translated title : | [fr] Redéfinition de l’identité de marque et de la stratégie de communication de THALA Cosmetics pour un positionnement cohérent et différenciant sur le marché des cosmétiques naturels |
| Author : | Dardenne, Nastasia
|
| Date of defense : | 24-Aug-2026/3-Sep-2026 |
| Advisor(s) : | Herbillon, Marie
Gilson, Benoît |
| Committee's member(s) : | Hendrikx, Isa
|
| Language : | English |
| Number of pages : | 147 |
| Discipline(s) : | Arts & humanities > Multidisciplinary, general & others |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en communication multilingue, à finalité spécialisée en communication économique et sociale |
| Faculty: | Master thesis of the Faculté de Philosophie et Lettres |
Abstract
[en] This thesis focuses on the redefinition of THALA Cosmetics’ brand identity and communication strategy to create a more coherent and differentiated positioning in the natural cosmetics market. It analyzes the brand, its communication, its market and its competitors to identify its main strategic issues. Based on this analysis, a new positioning inspired by North African beauty rituals is proposed, together with strategic and creative recommendations to strengthen the brand’s identity, communication and visibility.
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