Emergences de pratiques socialement responsables. Etude de cas du Centre hospitalier régional de la Citadelle

Abstract

Many researchers have devoted their writings to explaining why and how managers integrate CSR into their strategy while taking into account the expectations of their stakeholders. However, many companies have not incorporate deliberately CSR into their strategy but do it unknowingly. Therefore, there is a strong lack of publications in the scientific literature dedicated to socially responsible practices created and carried out within the organization by its stakeholders.

The aim of this research is to understand how socially responsible practices emerge within an organization from a bottom-up manner. Moreover, this research also aims to help identifying the "success factors" of a spreading CSR approach and will allow to consider the integration of bottom-up with top-down practices in order to improve the CSR approach of the organization.

This thesis is mainly based on the qualitative analysis of the case of the Centre Hospitalier Régional de la Citadelle. This organization is in-depth explored by the study of three projects, named Soli-Cita, intercultural mediation and Les Mamys and Papys Câlins. These socially responsible projects were set up at the hospital by its stakeholders.

In the analysis of this case, culture, values ​​and corporate image appear to be predominant internal factors, while external pressures and the existence of similar projects are external factors influencing the emergence of CSR practices. In order to convince the organization, the entrepreneur must develop a vision, mobilize human, financial resources while facing impediments. Finally, given the lack of available resources, the initiator of change develops innovative practices by doing entrepreneurial bricolage.

The conclusion of this thesis bring to light that socially responsible projects emerge in the organizations firstly thanks to the desire of some actors willing to give meaning to their professional life. The organizational framework is also influential since the structure must give the opportunity for the actors to take initiatives.