La reconversion d'un hôtel en résidence-services en réponse à la demande croissante d'hébergement pour personnes âgées

Abstract

With the arrival of the Papy Boomers, the sector of housing for the elderly has changed sharply in the recent years. Indeed, the ageing of the population in the developed countries leads to an increasing demand for adapted housing. Innovative patterns have been developed, and the public opinion has evolved. With this in mind, the owners and managers of the "Hôtel du Moulin" want to seize this market opportunity and thus ensure the succession of their family affairs. Moreover, the number of older people will continue to grow in the coming years, so it is now necessary to think about the consequences of this demographic change and to find solutions for the well-being of the elderly. The public authorities have understood the stakes of this issue and are currently working on it by adapting the legal frameworks but also by promoting certain forms of accommodations. Therefore, this thesis establishes a Business Plan on the project of conversion of the “Hôtel du Moulin” in an assisted living facility. A market analysis reveals a multitude of substitute accommodations, but also products making it possible to keep elderly people at home. The strategic plan defines the strategy adopted by the initiator of the project, namely the creation of a community based on mutual help and solidarity to fight against the inactivity and isolation of the residents. Then, the operational plan develops the means used to implement the strategy. Finally, the financial plan approves the viability of the project, but only once a certain rate of occupancy is reached. Below this rate, the operating and the investment expenses are too heavy to allow the firm to become profitable and to perpetuate a sustainable business.