A l'ère de la transformation digitale des entreprises, quelles stratégies marketing appliquer pour une agence web ? Cas d'étude de la société Synchrone.

Abstract

In a context of digitization that can scare companies, web agencies used to their old habits have an opportunity to seize. Walloon companies need to be supported through the numerous existing digital services. Synchrone seems to have the necessary skills to be able to position itself as a global digital agency. Interviews with Walloon companies allow us to discover that their digital knowledge was limited. They announce their need for proactivity and coaching without neglecting technical skills. Walloon companies prefer to entrust all their digital services to a single trusted partner. As a result, Synchrone has the opportunity to grow in the same way the company grew in the past, in particular by its specifications allowing to conquer the niche market searching for high-level IT skills and high-quality website creation by differentiating competition.