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Plan de développement des activités de services d'AMOS

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Jacques, Florian ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4731
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Title : Plan de développement des activités de services d'AMOS
Author : Jacques, Florian ULiège
Date of defense  : 19-Jun-2018/21-Jun-2018
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Delhalle, René ULiège
Deneye, Pierre ULiège
Gilson, Philippe 
Language : French
Number of pages : 98
Keywords : [en] Business Plan
[en] Business Model Canvas
[en] Discounted Cash Flow
[en] McKinsey/General Electrics Matrix
[en] Project development
[en] Service
[en] SME
Discipline(s) : Business & economic sciences > Multidisciplinary, general & others
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en ingénieur de gestion, à finalité spécialisée en sciences et technologies
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] With a high level of innovation demanded and a big pressure on their prices, the companies offering solutions on astronomy and space market have difficulties to realize economies of scale and suffer from low margins. Since then, some of them try to explore new markets.
This thesis aims at studying the opportunity of a Belgian SME present on those markets to develop services around a new Business Line in order to experience better margins. Another objective pursued is to provide to this company, which is almost only research and development oriented, business and strategic tools.
In the context exposed above, the thesis proposes a development plan for the services activities. This development plan is split in three parts. The first one define a methodological solution to prioritize the different services envisaged by the use of McKinsey/General Electrics matrix and Discounted Cash Flow method as main tools. The use of the techniques required also the proposition of new communication methods for the company. The second part consists of a business plan structured around a Business Model Canvas realized for the Service Business. Then this thesis then proposes a concrete organization for the Business Line but also the construction of a strategy to attack the market. The financial part of this Business Model Canvas expresses some conditions to the profitability of the project.
The last part of the thesis gives a complete plan to implement the project through polyphonic change management theory. An analysis of the internal and external contexts of the project is given. Also a formulation of the problem to be solved and of the possible solutions is proposed. The following parts consist of recommendations to the firm in order to well organize the change process through communication and implication of the stakeholders.


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  • Jacques, Florian ULiège Université de Liège > Master ingé. gest., à fin.

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