Development of an internationalization strategy for the commercialization of the software product "smartsales" on the German market

Abstract

EASI S.A. is one of the few leading information technology companies that shape the environment of the Belgian market. Given their success on the national sales territory, the software company is looking to expand their actives to international markets. Their mobiles sales application ‘SmartSales’ enables this vision for the first time since the inception of the company because the product responds to global needs. Initial, intuitive decisions about the internationalization of their product have been realized and a first wave of partnership agreements have been signed on an opportunistic basis. Furthermore, EASI S.A. is interested to compete on the German market because of the perceived potential of the economic force. The goal of this report is therefore to structure the initial effort and to propose an internationalization strategy for the commercialization of SmartSales on the German territory.