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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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To develop innovative enablers for a distribution change

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Kimtsaris, Julie ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4808
Details
Title : To develop innovative enablers for a distribution change
Translated title : [fr] Développement des facilitateurs innovants pour un changement de distribution
Author : Kimtsaris, Julie ULiège
Date of defense  : 19-Jun-2018/21-Jun-2018
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Pichault, François ULiège
Lisein, Olivier ULiège
FERRUCCIO, Villa 
Language : English
Number of pages : 109
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Intrapreneurship and Management of Innovation Projects
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] To address the current challenges in the European recreational boating industry and to leverage its strengths, Mercury Marine would like to develop a new distribution model transformation. This change could have a strong impact on the organization’s process and structure. Therefore, the project aims to outline the distribution strategy, to evaluate its impact on the organization and to develop innovative key enablers for its distribution model transformation.


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Description: TFE J.Kimtsaris
Size: 3.27 MB
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Author

  • Kimtsaris, Julie ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Pichault, François ULiège Université de Liège - ULiège > HEC Liège : UER > Gestion des ressources humaines
    ORBi View his publications on ORBi
  • Lisein, Olivier ULiège Université de Liège - ULiège > HEC Liège : UER > Gest. du changement, innovation et intrapreneuriat
    ORBi View his publications on ORBi
  • FERRUCCIO, Villa Mercury Marine
  • Total number of views 4
  • Total number of downloads 0










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