Le développement et l'opérationnalisation d'une stratégie "ambassadeurs" dans différentes communautés pour encourager la participation au programme mentoring Duo For A Job
Nguimeya Dongmo, Ghislaine
Promotor(s) : Xhauflair, Virginie
Date of defense : 18-Jun-2019/20-Jun-2019 • Permalink : http://hdl.handle.net/2268.2/6384
Details
Title : | Le développement et l'opérationnalisation d'une stratégie "ambassadeurs" dans différentes communautés pour encourager la participation au programme mentoring Duo For A Job |
Author : | Nguimeya Dongmo, Ghislaine |
Date of defense : | 18-Jun-2019/20-Jun-2019 |
Advisor(s) : | Xhauflair, Virginie |
Committee's member(s) : | Dessy, Elodie
Naveau, Céline |
Language : | French |
Number of pages : | 126 |
Keywords : | [fr] Ambassadeur de marque [fr] Communautés étrangères à Liège [fr] Brand ambassador [fr] Brand advovate |
Discipline(s) : | Business & economic sciences > Marketing Business & economic sciences > Social economics |
Target public : | Researchers Professionals of domain Student General public |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en Social Enterprise Management |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This project-thesis aims to help the non-profit organization “DUO for a JOB” to developed
and implement a “brand ambassador strategy” focused on foreign communities in Liege; with
the aim of encouraging youth participation in the association's mentoring program.
File(s)
Document(s)
Mémoire projet NGUIMEYA s153821.pdf
Description:
Size: 1.31 MB
Format: Adobe PDF
Description:
Size: 1.31 MB
Format: Adobe PDF
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