Évaluation du marché potentiel pour BEA S.A.Des solutions de détection pour quais de chargement

Abstract

BEA – a Belgian company – is a worldwide reference for detection solutions for automatic doors. The company designs, develops and markets its sensors. Today, the company is still growing through its presence on new key markets. This master thesis analyses the market potential of loading docks security. BEA wishes to use its experience to consider the use of detectors in the loading dock environment.

The market study was carried out using a qualitative approach: After the global diagnosis of the environment and trends on the loading dock market, this thesis describes the sector and the different types of market players. Thanks to an introspective view of the company, it was also possible to highlight BEA's strengths and weaknesses in relation to the market. In addition, a description of the loading docks and their use was made to highlight the risks and needs of the market. Consequently, the value propositions for the main types of actors in the sector are discussed. The master thesis then describes the targeting and positioning proposed for this specific market. The last point focuses on the results in relation to the market potential analysed and the author's recommendations for BEA.