Insourcing ou outsourcing des échantillons marketing pour viventions

Abstract

Vinventions, world leader in the synthetic corks sector, makes a point of securing customer loyalty through the flawless quality of its products and a tailor-made service. This quality is partly achieved by managing the marketing samples offered to customers. These samples are entrusted to a marketing partner, responsible for managing their storage. As collaboration with the subcontractor, as well as the current global management of marketing samples is being questioned in terms of profitability, efficiency and compliance with storage standards, the entire process has been modelled in order to identify the players and key steps. On basis of this modelling, risk matrices were developed during this project and enabled us to identify risk areas and therefore improvement opportunities. Furthermore, several measurement and analysis tools have made it possible to understand customer habits, production strategies, and take into account stakeholders requirements in the development of this project A search for new partners was carried out as well as a cost estimate for possible internal storage. Moreover, in order to improve productivity, new procedures for handling these sample bags have been implemented. Furthermore, the stock replenishment method has been completely revised and will certainly contribute to limit the risk of cork expiry and stock shortages, that are the cause of many costs for Vinventions. By implementing this project, the selection of a new subcontractor has been chosen in order to build around it a more optimal management from an operational point of view by optimizing the productivity of sample bags packaging, at financial level by reducing storage and production costs and at commercial level by improving service through more rigorous control and compliance with hygiene standards or by reducing risks of excessively long delivery times.