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Browsing by Degree : Master en sciences de gestion, à finalité spécialisée en international strategic marketing

Showing results 1 to 20 of 177  next >
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon A Comparative Study of Long Versus Short Video Advertisements on Social Media and Their Impact on Consumer Purchase IntentionLa Rocca, Noémie2024Steils, Nadia ULiège
Access icon A content-analysis of the advertisements in the automotive industryHemmerlin, Tanya2021Delcourt, Cécile ULiège
Access icon A typology of greenwashing practices in consumer advertisementDumont, Céline2023Delcourt, Cécile ULiège
Access icon Access and sharing economies: the impact of new consumption modes on the management of business models in the luxury industryGodfroi, Léa2023Dessart, Laurence ULiège
Access icon Advertising arguments in the automotive industry and impact on customer perceived value.Polidor, Renaud2021Delcourt, Cécile ULiège
Access icon Aides aux extensions des marchés. Le cas des entreprises wallonnes. Analyse et recommandationsPoghosyan, Satenik2020Cadiat, Anne-Christine ULiège
Access icon Analysis of the brand community of Harry Potter: the success of the boy who lived through the generationsHauffman, Emma2022Standaert, Willem ULiège
Access icon Analysis of the motivations and barriers to the use of Airbnb from the belgian guest perspective.Neutjens, Pierre2022Cadiat, Anne-Christine ULiège
Access icon Barbies are for Girls and Legos are for Boys. The impact of featuring Boys and/or Girls in ads.Lecomte, Léa2023Delcourt, Cécile ULiège
Access icon Beauty fitting rooms: the impact of virtual try-on consumers'attitudes and behaviour intentionsAl Morabet, Mouna2021Dessart, Laurence ULiège
Access icon Belgian Generation z comfort feelings and credibility perception regarding virtual influencers on InstagramLouis, Marine2021Standaert, Willem ULiège
Access icon Building brand awareness for an SME in an international B2B context throught an adapted communication strategyTuffaha, May2020de Moerloose, Chantal ULiège
Access icon C'est arrivé près de chez vous... Les Wallons face au ciné-tourismeStruzik, Maude2021Cadiat, Anne-Christine ULiège
Access icon CHOOSING TO HAVE AN OFFICIAL BRAND PARTNER? UNDERSTANDING WHICH TYPE OF PARTNERSHIPS GENERATE GREATER INTEREST FOR CONTENT CREATORS.Kito, Yves2023Steils, Nadia ULiège
Access icon Circular fashion: an investigation of barriers and drivers of Belgian consumers influencing their slow fashion purchase intentionGeury, Coline2021Delcourt, Cécile ULiège
Access icon Co-Crafting Narratives, Forging Connections: The role of Storytelling and Co-Creation in enhancing Brand EngagementDardari, Nada2024Dessart, Laurence ULiège
Access icon Collaborative economy: the factors influencing providers' trust in collaborative economy platforms.Poncin, Olivia2021Cadiat, Anne-Christine ULiège
Access icon Comment définir le positionnement et la stratégie de communication de Pharma Express?Geron, Camille2020Gruslin, Claire ULiège
Access icon Comment fluidifier l'expérience du patient au sein du service de "chirurgie plastique et maxillo-faciale" du CHU de liègeThiry, France2020Delcourt, Cécile ULiège
Access icon Comment l'utilisation du numérique permet la facilitation et la réussite de la participation citoyenne au sein des communes wallonnes ?De Benedictis, Marin2020Bounazef, Djida ULiège
Showing results 1 to 20 of 177  next >