HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Analysis of the motivations and barriers to the use of Airbnb from the belgian guest perspective.

Neutjens, Pierre ULiège
Promotor(s) : Cadiat, Anne-Christine ULiège
Date of defense : 22-Jun-2022/29-Jun-2022 • Permalink :
Title : Analysis of the motivations and barriers to the use of Airbnb from the belgian guest perspective.
Translated title : [fr] Analyse des motivations et barrières à l'usage d'Airbnb du point de vue du client belge
Author : Neutjens, Pierre ULiège
Date of defense  : 22-Jun-2022/29-Jun-2022
Advisor(s) : Cadiat, Anne-Christine ULiège
Committee's member(s) : Coppée, Michel ULiège
Language : English
Number of pages : 91 (avec annexes)
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[fr] In recent years, the sharing economy has grown dramatically. This advent is due to the rise of technology and platforms. One of them is Airbnb, which allows you to rent almost any type of accommodation to individuals anywhere in the world. Airbnb is considered an innovation that disrupts traditional types of accommodation like hotels. However, limited research has been devoted to the understanding of what motivates and deters Belgian consumers to use this platform. Therefore, by adopting a quantitative method, this thesis first aims to determine whether motivations and barriers identified in previous research also influence the intention of Belgian consumers to use Airbnb. In a second step, the same analysis at the segment level is conducted in order to discover the differences that exist between different groups of consumers according to their sociodemographic characteristics.



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  • Neutjens, Pierre ULiège Université de Liège > Master sc. gest., à fin.


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