Master Thesis Online
ORGANISATIONAL PRACTICES FOR TECHNICAL PRODUCTS : THE EXPECTATIONS OF CUSTOMERS IN TERMS OF QUALIFICATION OF THE SALESPERSONS. CASE OF NMC-NOMAFOAM
Gohy, Margaux 
Promotor(s) :
Niessen, Wilfried
Date of defense : 24-Jun-2021 • Permalink : http://hdl.handle.net/2268.2/11383
Details
| Title : | ORGANISATIONAL PRACTICES FOR TECHNICAL PRODUCTS : THE EXPECTATIONS OF CUSTOMERS IN TERMS OF QUALIFICATION OF THE SALESPERSONS. CASE OF NMC-NOMAFOAM |
| Translated title : | [fr] Pratiques organisationnelles dans le cas de produits techniques: Les attentes des clients en terme de qualification de la force de vente - cas de NMC- Nomafoam |
| Author : | Gohy, Margaux
|
| Date of defense : | 24-Jun-2021 |
| Advisor(s) : | Niessen, Wilfried
|
| Committee's member(s) : | Gabriel, françoise
Ahn, Jean-Marie |
| Language : | English |
| Number of pages : | 131 |
| Keywords : | [fr] Besoin client [fr] organisation commerciale [fr] produits techniques [fr] organisation internationale [fr] attentes clients [fr] compétences force de vente [fr] environnement technique |
| Discipline(s) : | Business & economic sciences > General management & organizational theory |
| Funders : | NMC sa |
| Research unit : | / |
| Name of the research project : | Analyses de attentes client en ce qui concerne les connaissances techniques du vendeur |
| Target public : | Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Analyse et proposition d'amélioration de l'organisation commerciale au sein de la BU Nomafoam"
Intégrer les attentes de nos clients issus d'une multitude de segments industriels dans la définition et le déploiement futur de l'organisation commerciale de la Business Unit NOMAFOAM.
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