Overview of the factors influencing consumer purchase decision-makin process of a remanufactured smartphone.

Abstract

Nowadays, with, among other things, new technologies and the phenomenon of programmed obsolescence, electronic waste is constantly increasing despite the existence of alternatives to reduce it. Smartphones, like any other electronic device, generate a waste stream that is harmful to the planet but also to the people who inhabit it. Nevertheless, the components of these devices are a valuable resource for manufacturers. Indeed, remanufacturing is a business opportunity for manufacturers due to the lower cost of production, but also for consumers who want a product that performs and looks like its new counterpart. This process helps preserve the environment by giving a second life to products, thus paving the way for a circular economy. However, consumers still tend to think that these products are inferior to their new counterparts.

In order to obtain a global view of the factors influencing consumers' remanufactured smartphone purchase decision process, this work was first conducted through existing studies and research in the literature on the exact definition of a remanufactured product, consumers' purchase behavior, and their perception of remanufactured products. Next, a quantitative analysis was conducted online with the goal of understanding the effect of factors identified in the literature as influencing the purchase decision process.