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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 149 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 149
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon The darkside of social media in health apps: a focus on wellbeingSpasky, Lucas2024Baiwir, Lisa ULiège
Access icon The impact of implementing virtual reality on the customer experience of travel companies.Majid, Salma2024Dessart, Laurence ULiège
Access icon The impact of corporate social responsibility and irresponsibility on boycott intention: The mediating role of corporate reputation and the moderating role of company sizeIsmailova, Kheda2024de Moerloose, Chantal ULiège
Access icon Iconic brands: how to stay relevant for multiple generations?Abid, Maha2024Standaert, Willem ULiège
Access icon How novel technologies can be used to enhance football fan experience?Desait, Antoine2024Standaert, Willem ULiège
Access icon Online reputation management: how can online reviews impact reputation and credibility of online marketplaces?Qabli, Hiba2023Gruslin, Claire ULiège
Access icon What are the negative impacts of the quantification of the users¿ bodies during their physical activity through the use of fitness trackers?Marenne, Rémi2023Baiwir, Lisa ULiège
Access icon The adaptation of the Cross-Border E-Commerce customer experience on different European markets for cosmetics productsToumi, Alia2023Gruslin, Claire ULiège
Access icon Using influencer marketing to raise ecological awareness concerning the tourism sectorNeven, Solène2023Steils, Nadia ULiège
Access icon Exploration de l'apport potentiel des réalités augmentée et virtuelle sur l'expérience client dans le secteur du luxeSaoud, Aya2023Cadiat, Anne-Christine ULiège
Access icon The impact of social media marketing activities on customer experience: The case of luxury brandsLiegeois, Justine2023Cadiat, Anne-Christine ULiège
Access icon Barbies are for Girls and Legos are for Boys. The impact of featuring Boys and/or Girls in ads.Lecomte, Léa2023Delcourt, Cécile ULiège
Access icon How can influencer marketing be harmful to brands?Loyen, Jeanne2023Dessart, Laurence ULiège
Access icon Investigating drivers and barriers model towards a circular economy from a consumer's perspective: A case of study of online fashion rentalsKumskova, Olga2023Ferrara, Charlotte ULiège
Access icon Enhancing employee communication behavior: the impact of humorous nudgeReghini Idrissi, Hajar2023Cadiat, Anne-Christine ULiège
Access icon From blockchain to the metaverse: the impact of emerging techonologies on the world of sports and sportwear brands - Nike case of studyBounameau, Robin2023Standaert, Willem ULiège
Access icon "Dark Patterns" - Impact of brands'manipulative intentions on online consumer behaviour.Huberty, Amin2023Steils, Nadia ULiège
Access icon Access and sharing economies: the impact of new consumption modes on the management of business models in the luxury industryGodfroi, Léa2023Dessart, Laurence ULiège
Access icon What are consumers' perceptions towards the consumption of second-hand new luxury fashion?Furnémont, Malaika2023Ferrara, Charlotte ULiège
Access icon Understanding Privacy Concerns and Behavioral Intentions on Social Media: Exploring the Role of Marketing Comfort and the Potential of Blockchain SolutionsNajib, Elias2023Standaert, Willem ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 149


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Promotors departments

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Degrees

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Faculties

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