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RSS Master en sciences de gestion, à finalité spécialisée en international strategic marketing

There are 177 master thesis submitted for this degree.

Browse the master thesis of degree Master en sciences de gestion, à finalité spécialisée en international strategic marketing by
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 177
  TitleAuthor(s)Year(Co)Promotor(s)
Access icon Narrative Power: The Impact of Storytelling on Brand EquityKoerich da Silveira, Bruna2024Dessart, Laurence ULiège
Access icon A Comparative Study of Long Versus Short Video Advertisements on Social Media and Their Impact on Consumer Purchase IntentionLa Rocca, Noémie2024Steils, Nadia ULiège
Access icon Le streaming dans les arts de la scène: le cas de la plateforme ProsperoHeyne, Julien2024Neysen, Nicolas ULiège
Access icon Consumer Preferences in Video Marketing MessagesAl Koros, Jad2024Cadiat, Anne-Christine ULiège
Access icon The Impact of AI on Business Student Confidence: the Case of ChatGPT in EducationNtantame Njouokep, Lyne Marina2024Steils, Nadia ULiège
Access icon From a customer perspective, which digital should be implemented to improve customer experience in supermarkets?Pirotte, Maureen2024Delcourt, Cécile ULiège
Access icon The Impact of a Social Norm Nudge and a Loss Aversion Nudge on Consumer Intention to Book Holidays on an Online PlatformBastien, Emma2024Steils, Nadia ULiège
Access icon How does digitalization influence the role of brokers and contribute to the personalization of the customer experience within the insurance sector ?Lebchirit, Hiba2024Standaert, Willem ULiège
Access icon The Impact of AI-Driven Personalization Tools on Privacy Concerns and Consumer Trust in E-commerceAmil, Yasmine2024El Midaoui, Youssra ULiège
Access icon Narratives that Last: Exploring Long-Term Retention of Elements in Storytelling AdvertisingDe Souza Netto Gomes, Gustavo2024Dessart, Laurence ULiège
Access icon Sustainable pratices in sport event management in BelgiumBissot, Thomas2024Standaert, Willem ULiège
Access icon Gamification in Wellness Apps: Understanding the Effects of Badges and Leaderboards on User Engagement and StressLazizi, Rime2024Baiwir, Lisa ULiège
Access icon Co-Crafting Narratives, Forging Connections: The role of Storytelling and Co-Creation in enhancing Brand EngagementDardari, Nada2024Dessart, Laurence ULiège
Access icon Unfairness perceptions in brands' creative contests on social mediaLegrand, Emilie2024Steils, Nadia ULiège
Access icon How do music fans attempt to impact charts and what are the consequences of these actions?Kanyinda Mikomba, Kevin2024Dessart, Laurence ULiège
Access icon How can storytelling with sustainability claims benefits the luxury industry?Weiler, Sarah2024Dessart, Laurence ULiège
Access icon The role and impact of gamification in the luxury sectorGenin, Laura2024Steils, Nadia ULiège
Access icon Gamification in the context of fitness and its impact on consumer subjective wellbeing : Stress & Self-esteemZaid, Mohamed2024Baiwir, Lisa ULiège
Access icon What are the advantages and outcomes of ai-powered marketing content for the online customer experience?Remacle, Lola2024El Midaoui, Youssra ULiège
Access icon Learning form tutorials - the value of brand tutorials on short-video platforms. (Focus on Tiktok)Meftouh, Nohaila2024Steils, Nadia ULiège
Master thesis submitted (Sorted by Submit Date in Descending order): 1 to 20 of 177


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Degrees

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