Master Thesis Online
Comment une entreprise peut-elle se différencier sur un marché hautement concurrentiel ?
Boujjat, Fadwa 
Promotor(s) :
de Moerloose, Chantal
Date of defense : 6-Sep-2021 • Permalink : http://hdl.handle.net/2268.2/13124
Details
| Title : | Comment une entreprise peut-elle se différencier sur un marché hautement concurrentiel ? |
| Translated title : | [fr] Comment une entreprise peut-elle se différencier sur un marché hautement concurrentiel ? |
| Author : | Boujjat, Fadwa
|
| Date of defense : | 6-Sep-2021 |
| Advisor(s) : | de Moerloose, Chantal
|
| Committee's member(s) : | Manise, Jérôme
Noel, Arnaud |
| Language : | French |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The purpose of this research is to provide a practical method for assessing customer’s satisfaction of a company. It is important for the management to monitor and evaluate customer satisfaction in order to understand and identify the needs and perceptions of its clients.
In this thesis, we will try to find the answer of the following research question:
“How can a company differentiate itself in a highly competitive market?”
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BOUJJAT-Fadwa-Mémoire-2021.pdf
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.