Master Thesis Online
Diversity in fashion shows from the luxury sector : towards an evolution of practices?
Levaux, Magali 
Promotor(s) :
Delcourt, Cécile
Date of defense : 31-Aug-2021/6-Sep-2021 • Permalink : http://hdl.handle.net/2268.2/13602
Master Thesis_Magali Levaux.pdfDetails
| Title : | Diversity in fashion shows from the luxury sector : towards an evolution of practices? |
| Translated title : | [fr] La diversité dans les défilés de mode du secteur du luxe : vers une évolution des pratiques? |
| Author : | Levaux, Magali
|
| Date of defense : | 31-Aug-2021/6-Sep-2021 |
| Advisor(s) : | Delcourt, Cécile
|
| Committee's member(s) : | Snakers, Marianne
Brisbois, Cécile |
| Language : | English |
| Number of pages : | 61 |
| Keywords : | [en] Diversity [en] luxury [en] fashion industry |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The purpose of this study was to determine whether diversity has changed positively between 2010 and 2020 in the fashion shows and to what levels. In order to answer this question, we realized an analysis grid to evaluate different dimensions of diversity within fashion shows: gender, skin color, morphology, age, level of femininity/masculinity and level of disability based on pre-existing scales. In total, we chose to investigate three major and most popular European luxury brands: Burberry, Gucci and Louis Vuitton.
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