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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Diversity in fashion shows from the luxury sector : towards an evolution of practices?

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Levaux, Magali ULiège
Promotor(s) : Delcourt, Cécile ULiège
Date of defense : 31-Aug-2021/6-Sep-2021 • Permalink : http://hdl.handle.net/2268.2/13602
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Title : Diversity in fashion shows from the luxury sector : towards an evolution of practices?
Translated title : [fr] La diversité dans les défilés de mode du secteur du luxe : vers une évolution des pratiques?
Author : Levaux, Magali ULiège
Date of defense  : 31-Aug-2021/6-Sep-2021
Advisor(s) : Delcourt, Cécile ULiège
Committee's member(s) : Snakers, Marianne ULiège
Brisbois, Cécile 
Language : English
Number of pages : 61
Keywords : [en] Diversity
[en] luxury
[en] fashion industry
Discipline(s) : Business & economic sciences > Marketing
Target public : Researchers
Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The purpose of this study was to determine whether diversity has changed positively between 2010 and 2020 in the fashion shows and to what levels. In order to answer this question, we realized an analysis grid to evaluate different dimensions of diversity within fashion shows: gender, skin color, morphology, age, level of femininity/masculinity and level of disability based on pre-existing scales. In total, we chose to investigate three major and most popular European luxury brands: Burberry, Gucci and Louis Vuitton.


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  • Levaux, Magali ULiège Université de Liège > Master sc. gest., à fin.

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  • Total number of views 154
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