The implementation of Zero waste in France - Customer perspective

Abstract

Trash management has long been regarded as a sanitary approach for ridding cities of waste generated by human and animal activity. The goal is to prevent environmental and health issues such as air, soil, and groundwater contamination. Despite this, 2.12 billion tons of trash are thrown each year, with this amount expected to quadruple by 2100. (Goto, M., 2013) As a result, the goal of this research is to look at other options for resolving the problem. In some parts of the world, waste prevention and reuse have already been adopted. However, we will concentrate on the emerging trend of zero waste as an individual effort and impact from the consumer's standpoint. We looked at three dimensions: the cognitive, emotional, and behavioral components of zero waste to see how individuals are involved in this movement. To conduct this research, we used a combination of six in-depth interviews, secondary data, and an online survey of 375 people to identify the various elements that operate as barriers and motivators for people to embrace a zero-waste lifestyle. The results show that people are more motivated to adopt a zero-waste lifestyle when those around them (family, friends, etc.) already use it and regardless of their level of awareness on the topic of zero waste. Even if the price was not seen as an obstacle to the adoption of zero waste by people already interested in this way of life, it was still one of the main obstacles for others. Beyond the price aspect, the lack of time and the difficulty of accessing bulk stores also seem to be major constraints.