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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Poulailler connecté : stratégie de développement et de mise sur la marché d'un écosystème intégré pour la gestion des poules domestiques.

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Delarbre, François ULiège
Promotor(s) : Alexandre, Marc ULiège
Date of defense : 27-Oct-2021 • Permalink : http://hdl.handle.net/2268.2/13925
Details
Title : Poulailler connecté : stratégie de développement et de mise sur la marché d'un écosystème intégré pour la gestion des poules domestiques.
Author : Delarbre, François ULiège
Date of defense  : 27-Oct-2021
Advisor(s) : Alexandre, Marc ULiège
Committee's member(s) : Surlemont, Bernard ULiège
Schyns, Michael ULiège
Language : French
Keywords : [fr] Business Model Canvas
[fr] Lean Startup
[fr] IoT
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Recent years have seen a growing interest in animal wellbeing. People tend to care more and more with the wellbeing of their companions. For many, a cat or a dog deserves to live well, and it would be a shame not to give them the best care possible. That passion now extends to others animals, previously considered as farm animals such as rabbits, guinea pig or even hens. This work focuses on the last, the hens, previously reduced to farm animals to provide eggs and eat the household leftovers. Hens are now, in many households, part of their pet family. People now keep hens not only for their eggs, but also for the life they bring to the garden. As such, they care about their health and their wellbeing.
Meanwhile, people aspire to less mental load, less things to care. Nevertheless, a hen is a vulnerable animal and demands a strict daily workload. One needs to check if it is securely in the chicken coop for the night and close it so that it is sheltered from predators.
Recent years have seen huge technological advances in the digital world. With everybody carrying a smartphone, staying connected has become an habit . The long-awaited smart houses are now a reality, with many people controlling their lights, door locking system, alarms, home appliances, etc. Anything with electrical power can now technically be controlled or monitored from a smartphone.
This thesis aims to explore the possibly to build a business around the warranty of hens wellbeing and protection without adding mental load for their holders.


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Access TFE - final.pdf
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Size: 2.5 MB
Format: Adobe PDF

Author

  • Delarbre, François ULiège Université de Liège > Master sc. gestion, à fin. (H.D.)

Promotor(s)

Committee's member(s)

  • Surlemont, Bernard ULiège Université de Liège - ULiège > HEC Liège : UER > UER Management: Gestion internationale - Entrepreneuriat
    ORBi View his publications on ORBi
  • Schyns, Michael ULiège Université de Liège - ULiège > HEC Liège : UER > UER Opérations : Informatique de gestion
    ORBi View his publications on ORBi
  • Total number of views 8
  • Total number of downloads 0










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