Master Thesis Online
Mémoire-projet
Charchour, Ryan 
Promotor(s) :
Cornelis, Pierre-Yves
Date of defense : 17-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14050
Details
| Title : | Mémoire-projet |
| Translated title : | [en] The implementation of a CRM in an SME and the management of the customer and prospect relationship |
| Author : | Charchour, Ryan
|
| Date of defense : | 17-Jun-2022 |
| Advisor(s) : | Cornelis, Pierre-Yves
|
| Committee's member(s) : | Vanguestaine, Claude
De Carli, Ludwig |
| Language : | French |
| Number of pages : | 103 |
| Keywords : | [fr] Outil de CRM - Relation client et prospect - Implémentation |
| Discipline(s) : | Business & economic sciences > Marketing |
| Funders : | RH Expert |
| Name of the research project : | L'implémentation d'un CRM et la Gestion de la relation client et prospect |
| Target public : | Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Le sujet traite l'implémentation d'un logiciel de CRM dans une PME via un cas pratique. Tout au long du projet nous nous demanderons en quoi un outil de CRM peut-il être efficace pour la gestion de la relation client et prospect
File(s)
Document(s)
S206925 - CHARCHOUR Ryan - MSMA 2 - 2022.pdf
Description:
Size: 3.79 MB
Format: Adobe PDF
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