Master Thesis Online
Mémoire-projet
Ligot, Simon 
Promotor(s) : Tilkens, Bernard
Date of defense : 21-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14110
Details
| Title : | Mémoire-projet |
| Translated title : | [fr] IMPLEMENTATION OF A GROWTH HACKING STRATEGY TO BOOST LEAD GENERATION LEAD GENERATION IN A SAAS COMPANY |
| Author : | Ligot, Simon
|
| Date of defense : | 21-Jun-2022 |
| Advisor(s) : | Tilkens, Bernard |
| Committee's member(s) : | Van Damme, Nathalie
Di Liberto, Franck |
| Language : | French |
| Number of pages : | 140 |
| Keywords : | [fr] Generation de prospect, [fr] Lead generation [fr] Growth hacking [fr] Marketing strategy |
| Discipline(s) : | Business & economic sciences > Marketing |
| Commentary : | Aucun |
| Funders : | Aucun |
| Research unit : | Aucun |
| Name of the research project : | Aucun |
| Target public : | Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] La mission de ce mémoire projet est de fournir une méthode, un guide, à l’entreprise Cikisi afin d’augmenter le nombre de nouveaux prospects générés. Cet écrit présente un ensemble non-exhaustif des méthodes de marketing et de prospection adaptées à la vente ou à la prise de rendez-vous pour des logiciels de type SAAS (software as a service).
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Document(s)
Memoire_SimonLigot_S206045.pdf
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Format: Adobe PDF
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