Master Thesis Online
Mémoire-projet
Maury, Alexis 
Promotor(s) :
Pironet, Thierry
Date of defense : 17-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14165
Details
| Title : | Mémoire-projet |
| Translated title : | [en] The impact of digitalisation in the industrialisation of business processes within an SME. [nl] Het effect van digitalisering op de industrialisering van bedrijfsprocessen binnen een KMO. |
| Author : | Maury, Alexis
|
| Date of defense : | 17-Jun-2022 |
| Advisor(s) : | Pironet, Thierry
|
| Committee's member(s) : | Lazzerini, Thierry
Lerusse, Yannick |
| Language : | French |
| Number of pages : | 91 |
| Keywords : | [en] Sales [en] Customer [en] Relationship [en] Change [en] Processus [en] CRM [fr] Management [fr] Relation client [fr] Changement [fr] Commercial [fr] Processus [fr] CRM |
| Discipline(s) : | Business & economic sciences > General management & organizational theory |
| Target public : | Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The subject of this master thesis is the impact of digitalization in the industrialization of business
processes within an SME. At the moment, SMEs are facing their biggest challenge, the digital transition.
To develop this topic, we will use a practical case study: that of Plasturgie Lazzerini, a Belgian SME in
full development. On this basis we will establish a landscape of the situation for Belgian SMEs about
the digitalization of their processes. We will then study the different solutions available on the market
with always bringing a practical dimension via the case of Lazzerini Plastics. To give this master thesis
a managerial dimension, we will look at the changes that these new processes imply for an SME. The
aim of this study is to be able to orientate a diagnosis within a company, to find the solution best
adapted to its needs, to measure the effects and to adapt the strategy according to the results and
finally to integrate a managerial approach to guarantee the adhesion of all the parties concerned.
File(s)
Document(s)
Alexis Maury - L'IMPACT DE LA DIGITALISATION DANS L'INDUSTRIALISATION DES PROCESSUS AU SEIN D'UNE PME.pdf
Description:
Size: 2.47 MB
Format: Adobe PDF
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