Master Thesis Online
Mémoire-projet
Haller, Margaux 
Promotor(s) :
Cornelis, Pierre-Yves
Date of defense : 16-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14166
Details
| Title : | Mémoire-projet |
| Translated title : | [en] How to improve the omnichannel strategy of a retail company? Case study: Medi-Market |
| Author : | Haller, Margaux
|
| Date of defense : | 16-Jun-2022 |
| Advisor(s) : | Cornelis, Pierre-Yves
|
| Committee's member(s) : | Vanguestaine, Claude
Hottat, Louise |
| Language : | French |
| Number of pages : | 91 |
| Keywords : | [fr] Omnicanalité, phygital, stratégie marketing |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Professionals of domain General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Ce mémoire a pour but d'étudier la stratégie omnicanale en général et plus précisément pour une entreprise de retail et de voir les points d'amélioration à y apporter.
File(s)
Document(s)
Mémoire_MargauxHaller_S205900.pdf
Description:
Size: 5.34 MB
Format: Adobe PDF
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