Master Thesis Online
Uncovering consumers'perceived drivers and barriers towards circular fashion: the specific case of second-hand clothing.
N' Kutila N' Kazi, Maelly 
Promotor(s) :
Ferrara, Charlotte
Date of defense : 22-Jun-2022/29-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14489
Details
| Title : | Uncovering consumers'perceived drivers and barriers towards circular fashion: the specific case of second-hand clothing. |
| Translated title : | [fr] Découvrir les moteurs et les obstacles perçus par les consommateurs envers la mode circulaire : le cas spécifique de l'habillement de seconde main. |
| Author : | N' Kutila N' Kazi, Maelly
|
| Date of defense : | 22-Jun-2022/29-Jun-2022 |
| Advisor(s) : | Ferrara, Charlotte
|
| Committee's member(s) : | Crutzen, Nathalie
|
| Language : | English |
| Number of pages : | 94 |
| Keywords : | [en] Circular economy [en] circular fashion [en] second-hand [en] consumers [en] drivers [en] barriers [en] consumers' behavior |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The linear economy, which is a model characterized by an excessive consumption of natural resources and by an inordinate production of waste, still predominates in today's societies, causing mainly environmental damage. One of the most involved sectors in the linear economy is the fashion industry, especially since the emergence of the fast fashion phenomenon. However, the resources on Earth not being infinite, it is time to change the behaviors of the population and companies in order not to undergo situations where all resources are exhausted. It is with this state of mind that the concepts of circular economy and circular fashion have appeared. The purpose of this work was to initially uncover the drivers and barriers consumers may perceive towards circular fashion in the context of second-hand clothing and accessories and afterwards, to investigate how they might influence consumers’ behavior towards second-hand clothing and accessories.
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