Master Thesis Online
Which digital strategies do the video streaming platforms apply in competition?
Joly, Baptiste 
Promotor(s) :
Gautier, Axel
Date of defense : 22-Jun-2022/29-Jun-2022 • Permalink : http://hdl.handle.net/2268.2/14493
Details
| Title : | Which digital strategies do the video streaming platforms apply in competition? |
| Translated title : | [fr] Quelle stratégies les plateformes de streaming vidéo utilisent-elles en compétition? |
| Author : | Joly, Baptiste
|
| Date of defense : | 22-Jun-2022/29-Jun-2022 |
| Advisor(s) : | Gautier, Axel
|
| Committee's member(s) : | Coppée, Michel
Neysen, Nicolas
|
| Language : | English |
| Number of pages : | 45 |
| Keywords : | [en] streaming [en] streaming service [en] platform [en] digital economy [en] strategy |
| Discipline(s) : | Business & economic sciences > Special economic topics (health, labor, transportation...) |
| Target public : | Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences économiques, orientation générale, à finalité spécialisée en economic, analysis and policy |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] Based on the literature on the subject, the master thesis will summarise the strategies streaming services use in the streaming video on-demand market. The platforms employ these strategies to increase their position in the market, most notably by increasing their number of subscribers.
The thesis also develops the reasons behind those strategies, their impact on the service and its audience and how they compare with other platforms' strategies.
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