Master Thesis Online
Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateurs
Antrilli, Vincent 
Promotor(s) :
Cadiat, Anne-Christine
Date of defense : 23-Jun-2016/28-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1481
Memoire_VincentAntrilli_S062289.pdfDetails
| Title : | Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateurs |
| Author : | Antrilli, Vincent
|
| Date of defense : | 23-Jun-2016/28-Jun-2016 |
| Advisor(s) : | Cadiat, Anne-Christine
|
| Committee's member(s) : | Crutzen, Nathalie
Desdemoustier, Jonathan
|
| Language : | French |
| Number of pages : | 110 |
| Keywords : | [en] City Branding [en] Place Branding [en] User Generated Content [en] Brand Concept Mapping [en] Marketing [fr] Etude exploratoire [fr] Image de la destination |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing and Strategic Intelligence |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] For the majority of travelers seeking inspiration for their destination choice, internet is the first source of information. The advent of Web 2.0 enabled tourists to share their advice and feelings about the places they visit, enriching the image of those places but at the same time making it more difficult to control for city's promotion managers.
This thesis aims to compare the image of a fictitious city as perceived by people who had access to the official web site of the destination or to a travel forum about the destination.
The results of this thesis suggest that when user generated contents on the forum were able form a richer image of the city, the website conveyed an image that was more structured.
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