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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
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Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateurs

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Antrilli, Vincent ULiège
Promotor(s) : Cadiat, Anne-Christine ULiège
Date of defense : 23-Jun-2016/28-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1481
Details
Title : Images d'une ville sur internet : comparaison de l'image véhiculée par le site web officiel et par les contenus générés par les utilisateurs
Author : Antrilli, Vincent ULiège
Date of defense  : 23-Jun-2016/28-Jun-2016
Advisor(s) : Cadiat, Anne-Christine ULiège
Committee's member(s) : Crutzen, Nathalie ULiège
Desdemoustier, Jonathan ULiège
Language : French
Number of pages : 110
Keywords : [en] City Branding
[en] Place Branding
[en] User Generated Content
[en] Brand Concept Mapping
[en] Marketing
[fr] Etude exploratoire
[fr] Image de la destination
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing and Strategic Intelligence
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] For the majority of travelers seeking inspiration for their destination choice, internet is the first source of information. The advent of Web 2.0 enabled tourists to share their advice and feelings about the places they visit, enriching the image of those places but at the same time making it more difficult to control for city's promotion managers.
This thesis aims to compare the image of a fictitious city as perceived by people who had access to the official web site of the destination or to a travel forum about the destination.

The results of this thesis suggest that when user generated contents on the forum were able form a richer image of the city, the website conveyed an image that was more structured.


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  • Antrilli, Vincent ULiège Université de Liège > Master sc. gest., fin. spéc. mark. & strat. inte (ex 2e ma.)

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  • Total number of downloads 19










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