Master Thesis Online
The impact of rewarding systems of healthcare apps on user's motivation: The case of Weward
Abouelouazne, Hala 
Promotor(s) :
Delcourt, Cécile
Date of defense : 21-Jun-2023/28-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17161
Details
| Title : | The impact of rewarding systems of healthcare apps on user's motivation: The case of Weward |
| Author : | Abouelouazne, Hala
|
| Date of defense : | 21-Jun-2023/28-Jun-2023 |
| Advisor(s) : | Delcourt, Cécile
|
| Committee's member(s) : | Baiwir, Lisa
|
| Language : | English |
| Number of pages : | 66 |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This research thesis underscore the importance of incorporating gamification tools and addressing
psychological needs to provide a positive user experience to enhance user motivation and
engagement within healthcare apps.
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