Master Thesis Online
Mémoire-projet
Grosjean, Morgane 
Promotor(s) : Nanni, Vincent
Date of defense : 12-Jun-2023/23-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17448
Details
| Title : | Mémoire-projet |
| Author : | Grosjean, Morgane
|
| Date of defense : | 12-Jun-2023/23-Jun-2023 |
| Advisor(s) : | Nanni, Vincent |
| Committee's member(s) : | Huyts, Jean-François
Collée, Philippe |
| Language : | French |
| Number of pages : | 86 |
| Keywords : | [fr] Stratégie de vente [fr] IT [fr] Marketing Digital [fr] Inbound Marketing [fr] Social Selling |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Ce Master Thesis vise à aider les TPE et les PME actives sur un marché en perpétuelle évolution (IT) à se différencier de leurs concurrents grâce à une stratégie de Marketing Digital reprenant l'Inbound Marketing et le Social Selling.
File(s)
Document(s)
s205889Grosjean2023.pdf
Description:
Size: 3 MB
Format: Adobe PDF
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