Master Thesis Online
Mémoire-projet
Thiry, Logan 
Promotor(s) : Matranga, Francesco
Date of defense : 12-Jun-2023/23-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17467
s215848Thiry2023.pdfDetails
| Title : | Mémoire-projet |
| Author : | Thiry, Logan
|
| Date of defense : | 12-Jun-2023/23-Jun-2023 |
| Advisor(s) : | Matranga, Francesco |
| Committee's member(s) : | Van Gorp, Eric
Lerusse, Yannick |
| Language : | French |
| Number of pages : | 100 |
| Keywords : | [fr] Marketing [fr] Automobile [fr] Besoins [fr] Consommateur |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This master's thesis aims to analyse the alignment between the sales concept of AUTO dating and the needs of its new subsidiary, MOTO dating. The research explores the needs and expectations of customers in the motorcycle sales sector and aims to address this question "Does the sales concept of AUTO dating correspond to the needs of the target of its new subsidiary MOTO dating?"
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