Master Thesis Online
Mémoire-projet
Careme, Margot 
Promotor(s) :
Pironet, Thierry
Date of defense : 12-Jun-2023/23-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17477
s218163Careme2023.pdfDetails
| Title : | Mémoire-projet |
| Author : | Careme, Margot
|
| Date of defense : | 12-Jun-2023/23-Jun-2023 |
| Advisor(s) : | Pironet, Thierry
|
| Committee's member(s) : | Debeuf, Brecht
Lederer, Thomas |
| Language : | French |
| Number of pages : | 82 |
| Discipline(s) : | Business & economic sciences > Strategy & innovation Business & economic sciences > Marketing |
| Target public : | Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Ce mémoire se concentre sur l'élaboration d'une stratégie de communication sur Instagram visant à accroître l'engagement avec le public cible néerlandophone de la société We Invest, en mettant l'accent sur la pertinence du contenu diffusé et les différences linguistiques entre les publics francophone et néerlandophone.
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