Master Thesis Online
Mémoire-projet
Baudoin, Arnaud 
Promotor(s) :
Standaert, Willem
Date of defense : 12-Jun-2023/23-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17481
Mémoire_ArnaudBaudoin_s216768.pdfDetails
| Title : | Mémoire-projet |
| Translated title : | [en] How to define and adjust the commercial approach in the professional banking and insurance sector within a Belfius Scomm ? |
| Author : | Baudoin, Arnaud
|
| Date of defense : | 12-Jun-2023/23-Jun-2023 |
| Advisor(s) : | Standaert, Willem
|
| Committee's member(s) : | Dupont, Maxime
Rondeaux, Giseline
|
| Language : | English |
| Number of pages : | 131 |
| Keywords : | [fr] Approche commerciale [fr] Marketing relationnel [fr] Banque et assurance |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] We sometimes underestimate the importance of customer relations in the banking and insurance sector, particularly with professional customers. The aim of this master thesis will be to know how the professionals clients want to be approach and define the commercial and customer relations. The goal will be also to make several recommandations to improve the relation with a client and the services.
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