Acceptance of a new concept of "healthy fast food" in Liège through a marketing research approach

Abstract

In this qualitative study through survey we want to be known if Liégeoises (inhabitants of Liège) would accept the concept of Healthy Fast Food introduced through the Spanish company called Nostrum. The study of the acceptance is carried out across a marketing research approach where qualitative techniques (interviews) and quantitative (observation and survey) are being used. Once realized and analyzed the results we can say that Liège would accept the concept and therefore, one it is convenient to detail how Nostrum have to enter on the Belgian market, how Nostrum Belgique have to be and to which segments it would be destined.