HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Business model pour Smart Share

Lust, Margaux ULiège
Promotor(s) : Aydogdu, Roman ULiège
Date of defense : 6-Sep-2016/12-Sep-2016 • Permalink :
Title : Business model pour Smart Share
Author : Lust, Margaux ULiège
Date of defense  : 6-Sep-2016/12-Sep-2016
Advisor(s) : Aydogdu, Roman ULiège
Committee's member(s) : Ghilissen, Michael ULiège
Language : French
Number of pages : 110
Keywords : [fr] Business Model
Discipline(s) : Business & economic sciences > Multidisciplinary, general & others
Commentary : 69 pages hors annexes - CONFIDENTIEL
Target public : Other
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] This report provides the Business Model of a new project that does not yet exist on the market. « Business Model pour Smart Share – Confidentiel » is divided into two parts. The first part discusses two theoretical subjects. Indeed, the collaborative economy and the flatsharing market are further approached through the reading and analysis of several books and scientific articles. These determine the economic environment of the project. The second part is more focused on its Business Model and its evolution through a market study. This part refers to the book Business Model Nouvelle Génération written by Alexender Osterwalder and Yves Pigneur.
Smart Share is solving an issue that students and young workers face at least once a year. Generally, due to a lack of financial means, these young people cannot afford renting a whole house with a high comfort level. Flatsharing thus becomes a solution to this problem. Nevertheless, some owners do not have a favourable a priori to this sort of rent.
Thanks to a rating system, the project builds a climate of trust, which will allow real property owners to submit their property on the flatsharing market. Also, Smart Share will link roommates according to certain criteria in order to insure a good understanding between each flatmate. A housing suggestion is also realized according to the expectations of the potential tenants. A range of services is proposed to the roommates and the owners with the aim of facilitating their everyday life and the management of the flatsharing. Further investigations reveal that some services have to be deleted and some added. An Internet platform will allow interactions with the customers.
This report concludes that more than 79% of the participants of the market study are more than interested in the project. The two next steps will be the construction of the Business Plan and obtaining financial support. Smart Share will be allowed to decide if there is real advantage to gain the Belgian market.



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  • Lust, Margaux ULiège Université de Liège > Master sc. gest.


Committee's member(s)

  • Ghilissen, Michael ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Management
    ORBi View his publications on ORBi
  • BROGNIEZ, Hubert VentureLab
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