Master Thesis Online
Mémoire-projet
Muller, Jordan 
Promotor(s) :
Joris, Didier
Date of defense : 4-Sep-2023/8-Sep-2023 • Permalink : http://hdl.handle.net/2268.2/18669
Details
| Title : | Mémoire-projet |
| Author : | Muller, Jordan
|
| Date of defense : | 4-Sep-2023/8-Sep-2023 |
| Advisor(s) : | Joris, Didier
|
| Committee's member(s) : | Hubin, Madeleine-Marie
Leick, Mélanie |
| Language : | French |
| Number of pages : | 153 |
| Keywords : | [fr] Marge [fr] Customer Journey [fr] Politique commerciale [fr] Fidélisation |
| Discipline(s) : | Business & economic sciences > General management & organizational theory |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Dans ce mémoire, j'explore dans un premier temps le customer journey à travers l'entreprise CFM-Van Marcke située au Luxembourg, ensuite j'analyse leur politique commerciale afin de proposer des recommandations pour améliorer leur rentabilité.
File(s)
Document(s)
S215283_MullerJordan.pdf
Description:
Size: 3.32 MB
Format: Adobe PDF
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