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What are consumers' perceptions towards the consumption of second-hand new luxury fashion?

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Furnémont, Malaika ULiège
Promotor(s) : Ferrara, Charlotte ULiège
Date of defense : 4-Sep-2023/8-Sep-2023 • Permalink : http://hdl.handle.net/2268.2/18681
Details
Title : What are consumers' perceptions towards the consumption of second-hand new luxury fashion?
Translated title : [fr] Quelles sont les perceptions des consommateurs envers l'achat d'articles de mode de seconde main dans le contexte du nouveau luxe ?
Author : Furnémont, Malaika ULiège
Date of defense  : 4-Sep-2023/8-Sep-2023
Advisor(s) : Ferrara, Charlotte ULiège
Committee's member(s) : Dessart, Laurence ULiège
Language : English
Number of pages : 163
Keywords : [en] Circular economy
[en] Second-hand
[en] New luxury
[en] Masstige brands
[en] Fashion
[en] Clothing
[en] Perceptions
[en] Motivations
[en] Barriers
Discipline(s) : Business & economic sciences > Marketing
Target public : Researchers
Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en international strategic marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In today's world, we are faced with major challenges arising from excessive consumption and production, which have profound repercussions on the environment and society. This problem is particularly pronounced in the fashion industry, where the negative impacts are evident not only in the fast-fashion sector, but also in the luxury sector, which is currently evolving. Consequently, it is becoming imperative to explore more sustainable modes of consumption, a notable example being the adoption of second-hand practices as part of the circular economy.
Among the dynamic changes taking place in the luxury sector, our attention is drawn to a new and more accessible facet known as "new luxury". Specifically, we are focusing on "masstige" brands, a subset of the new luxury paradigm. Born from the fusion of "mass" and "prestige", masstige brands represent prestigious labels that offer affordability to middle-class consumers, while respecting the standards of excellence of products.
In this context, the main objective of our research is to understand consumers' perceptions regarding the consumption of second-hand new luxury fashion items. More specifically, we aim to understand the motivations behind such choices, as well as the potential barriers that might dissuade individuals from engaging in the consumption of second-hand masstige branded clothing.


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Author

  • Furnémont, Malaika ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Dessart, Laurence ULiège Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique
    ORBi View his publications on ORBi
  • Total number of views 324
  • Total number of downloads 230










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