Quel est l'état des lieux du secteur HORECA au terme de la crise sanitaire et existe-t-il encore des opportunités dans ce secteur ?

Abstract

The research aims to evaluate the post-pandemic impact of COVID-19 on the HORECA (Hotel/Restaurant/Cafe) sector in Wallonia, one and a half years after the lifting of the last health restrictions. Although life seems to have resumed its usual course, COVID-19 has left its mark.

The main objective of this study is to determine whether the effects of COVID-19 are still being felt in the HORECA sector, how businesses have adapted their operations in response to the crisis, and whether the pandemic has stimulated innovation within the sector. The analysis also covers the challenges encountered, the solutions implemented to address them, the role of the government in supporting these businesses, as well as the impact on the staff of the HORECA sector. Finally, it addresses the consumer perspective, seeking to understand whether their preferences and behaviors have evolved as a result of the crisis.

By adopting a qualitative approach, this study explores the effects of the health crisis from the angle of opportunity, challenging the media representation of the situation of the HORECA sector during the pandemic and seeking to understand the current reality of independent businesses.