Master Thesis Online
Master thesis : "Brewing success : maximising opportunities in the beverage industry. Market analysis and systematic approach."
Nicolas, Julie 
Promotor(s) :
Ooms, Frédéric
Date of defense : 22-Oct-2023/5-Nov-2023 • Permalink : http://hdl.handle.net/2268.2/19370
Details
| Title : | Master thesis : "Brewing success : maximising opportunities in the beverage industry. Market analysis and systematic approach." |
| Translated title : | [fr] Réussir son brassage : maximiser les opportunités dans l'industrie des boissons Analyse de marché et approche systématique |
| Author : | Nicolas, Julie
|
| Date of defense : | 22-Oct-2023/5-Nov-2023 |
| Advisor(s) : | Ooms, Frédéric
|
| Committee's member(s) : | Niessen, Wilfried
|
| Language : | English |
| Number of pages : | 70 |
| Keywords : | [en] beverage industry [en] kombucha [en] startup |
| Discipline(s) : | Business & economic sciences > Multidisciplinary, general & others |
| Target public : | General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en MBA |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This study supports Julie Jacob and François Lebailly in launching their Kombucha startup in Belgium named Gombucha. First part of the research cover the theoretical landscape of startups including main failure and success factors. Second part of the research is a market analysis to gain indepth of customer and their fundamental needs.
Finally, practical recommendations to the founders to maximise succes in the Kombuca industry
File(s)
Document(s)
OBMBA Master Thesis - JNI - Brewing success maximising opportunities in the beverage industry.pdf
Description:
Size: 1.57 MB
Format: Adobe PDF
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.