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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
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Mémoire-projet

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Demanet, Brieuc ULiège
Promotor(s) : Standaert, Willem ULiège
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/19886
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Title : Mémoire-projet
Translated title : [fr] QUELLES ACTIONS STRATEGIQUES LES CLUBS DE FOOTBALL PROFESSIONNELS PEUVENT-ILS METTRE EN ŒUVRE POUR AMELIORER L’ENGAGEMENT DES SUPPORTERS ? CAS PRATIQUE : STANDARD DE LIEGE.
Author : Demanet, Brieuc ULiège
Date of defense  : 17-Jun-2024/21-Jun-2024
Advisor(s) : Standaert, Willem ULiège
Committee's member(s) : Van Damme, Nathalie 
Juvigné, Martin 
Language : French
Number of pages : 111
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sales management, à finalité spécialisée
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Clubs are investing more and more to engage their fans. By actively involving their fans, they are more likely to spend money on the club and remain loyal to it. With this in mind, Standard Liege, an iconic club in the Liege region, set up a team dedicated to fan experience.
However, without any prior experience, it was necessary to understand what strategies could be implemented to deliver the best possible fan experience and maximise fan engagement.
To do this, it is essential to analyse the initiatives put in place by other clubs in the sector to engage their fans. In addition, we need to understand the specific needs of football fans in order to build their loyalty.
The aim is to develop a theoretical model that clubs can follow to optimise fan engagement. It is also relevant to understand Standard's current actions and identify potential improvements to enhance the engagement of their fans.


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Access S227046Demanet2024 .pdf
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  • Demanet, Brieuc ULiège Université de Liège > Mast. sales. man. à fin. spéc. (en alternance)

Promotor(s)

Committee's member(s)

  • Van Damme, Nathalie
  • Juvigné, Martin
  • Total number of views 15
  • Total number of downloads 0










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