Master Thesis Online
How can storytelling with sustainability claims benefits the luxury industry?
Wagner, Laurence 
Promotor(s) :
Dessart, Laurence
Date of defense : 18-Jun-2024/25-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20040
MasterThesis_LaurenceWagner.pdfDetails
| Title : | How can storytelling with sustainability claims benefits the luxury industry? |
| Translated title : | [fr] Comment le storytelling avec des revendications de durabilité peut-il bénéficier à l’industrie du luxe ? |
| Author : | Wagner, Laurence
|
| Date of defense : | 18-Jun-2024/25-Jun-2024 |
| Advisor(s) : | Dessart, Laurence
|
| Committee's member(s) : | Caputo, Cécile
|
| Language : | English |
| Number of pages : | 121 |
| Keywords : | [fr] Luxury industry [fr] Sustainability storytelling |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis highlights three key elements: the powerful role of sustainability storytelling in shaping consumer perceptions of luxury brand images, the importance of ad trustworthiness in enhancing the effectiveness of these narratives, and the strategic imperative for luxury brands to integrate authentic sustainability practices into their storytelling efforts. By embracing these elements, luxury brands can have a competitive advantage to evolve in this landscape where sustainable consumption becomes a crucial element for consumers.
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.