Master Thesis Online
Mémoire-projet
Lo Dico, Ilyass 
Promotor(s) :
Cadiat, Anne-Christine
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20061
Details
| Title : | Mémoire-projet |
| Author : | Lo Dico, Ilyass
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Cadiat, Anne-Christine
|
| Committee's member(s) : | Naisse, Valérie
Mys, Marie |
| Language : | English |
| Keywords : | [en] Omnichannel [en] Marketing [en] Premium Brand [en] Leather Goods |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Professionals of domain Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This thesis investigates the effectiveness of Octogony's omnichannel strategy in enhancing customer engagement and retention. Octogony, a Belgian luxury leather goods and accessories brand established in 2021, faces challenges in integrating its digital and physical touchpoints. The research evaluates how Octogony's omnichannel strategy aligns with customer preferences and expectations to build lasting relationships.
File(s)
Document(s)
S226992LoDico2024.pdf
Description:
Size: 960.2 kB
Format: Adobe PDF
Annexe(s)
Appendix_S226992LoDico2024.pdf
Description:
Size: 16.59 MB
Format: Adobe PDF
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.