Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 95 | DOWNLOAD 76

Mémoire-projet

Download
Lemaire, Elodie ULiège
Promotor(s) : Steils, Nadia ULiège
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20119
Details
Title : Mémoire-projet
Author : Lemaire, Elodie ULiège
Date of defense  : 17-Jun-2024/21-Jun-2024
Advisor(s) : Steils, Nadia ULiège
Committee's member(s) : Naisse, Valérie 
Etienne, Florian 
Language : French
Number of pages : 152
Keywords : [en] Growth hacking
[en] Inbound marketing
[en] Social Selling
[en] Awareness de l'entreprise
[en] Outils du growth hacking
[en] Outils de l'inbound marketing
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sales management, à finalité spécialisée
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This thesis looks at the difficulties faced by start-up companies targeting B2B customers in increasing their customer portfolio and implementing a corporate visibility strategy. The aim is to attract customers to the company without having a large budget and without having to go looking for the customer.


File(s)

Document(s)

File
Access s226078LEMAIRE2024.pdf
Description:
Size: 1.28 MB
Format: Adobe PDF

Annexe(s)

File
Access s226078LEMAIRE2024-ANNEXES.pdf
Description:
Size: 1.61 MB
Format: Adobe PDF

Author

  • Lemaire, Elodie ULiège Université de Liège > Mast. sales. man. à fin. spéc. (en alternance)

Promotor(s)

Committee's member(s)

  • Naisse, Valérie
  • Etienne, Florian
  • Total number of views 95
  • Total number of downloads 76










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.