Master Thesis Online
Mémoire-projet
Lemaire, Elodie 
Promotor(s) :
Steils, Nadia
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20119
s226078LEMAIRE2024.pdf
s226078LEMAIRE2024-ANNEXES.pdfDetails
| Title : | Mémoire-projet |
| Author : | Lemaire, Elodie
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Steils, Nadia
|
| Committee's member(s) : | Naisse, Valérie
Etienne, Florian |
| Language : | French |
| Number of pages : | 152 |
| Keywords : | [en] Growth hacking [en] Inbound marketing [en] Social Selling [en] Awareness de l'entreprise [en] Outils du growth hacking [en] Outils de l'inbound marketing |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis looks at the difficulties faced by start-up companies targeting B2B customers in increasing their customer portfolio and implementing a corporate visibility strategy. The aim is to attract customers to the company without having a large budget and without having to go looking for the customer.
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