Master Thesis Online
Mémoire-projet
Lesoinne, Xavier 
Promotor(s) :
Delcourt, Cécile
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20165
Details
| Title : | Mémoire-projet |
| Author : | Lesoinne, Xavier
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Delcourt, Cécile
|
| Committee's member(s) : | Herman, Magali
Levaux, Bernard |
| Language : | French |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis explores the viability of launching DETRY's flexitarian product in the UK market, considering the shift in food preferences towards reducing meat consumption. It provides an overview of DETRY, known for its high-quality charcuterie and commitment to sustainable practices. The work focuses on an in-depth market study to assess the potential reception of the flexitarian product in the UK, based on research into the growing trend of flexitarianism, which blends plant-based eating habits with occasional meat consumption. The results indicate a promising market for flexitarian products, aligned with modern consumers' expectations for health and environmental sustainability.
File(s)
Document(s)
s172136LESOINNE2024.pdf
Description:
Size: 17.99 MB
Format: Adobe PDF
Erratum_s172136LESOINNE2024.pdf
Description: -
Size: 46.08 kB
Format: Adobe PDF
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.