Master Thesis Online
Mémoire-projet
Dewandre, Maxime 
Promotor(s) :
Pironet, Thierry
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20322
Details
| Title : | Mémoire-projet |
| Translated title : | [fr] "Quelles stratégie(s) opérationnelle(s) adopter pour réduire le délai de production et ainsi conquérir de nouvelles parts de marché dans le secteur de la plasturgie ? " |
| Author : | Dewandre, Maxime
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Pironet, Thierry
|
| Committee's member(s) : | Herman, Magali
Henrard, Nicolas |
| Language : | French |
| Number of pages : | 95 |
| Keywords : | [fr] Liquidité, Croissance, Stock, Fidélité, Notoriété |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This brief will look at the possible implementation of a commercial strategy that would enable a company undergoing rapid change to have good liquidity. The company in question has undergone a number of strategic changes and is still suffering from a lack of liquidity. The theoretical part will deal with liquidity and the various methods of obtaining liquidity.
Growth will be favoured as a means of obtaining liquidity over the more or less long term. The market in which the company operates, i.e. the plastics industry, will be studied via a market analysis as well as a qualitative analysis to determine whether there is any growth potential.
These analyses will reveal one of the company's real weaknesses: lead times. This weakness will be turned into an opportunity in the discussions, so that the company can conquer new market shares.
This dissertation therefore starts from a premise: the lack of liquidity, and ends with an observation that is preventing the company from growing: a lack of responsiveness. The book sets out a plan to improve responsiveness, enabling the company to grow and maintain a healthy cash position.
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Master-Thesis-DEWANDRE-Maxime-S213868.pdf
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