Master Thesis Online
Mémoire-projet
De Brouwer, Olivier 
Promotor(s) : Bailly, Adrien
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20533
S226936-Master thesis-DE BROUWER Olivier.pdfDetails
| Title : | Mémoire-projet |
| Author : | De Brouwer, Olivier
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Bailly, Adrien |
| Committee's member(s) : | Ferrara, Charlotte
Smeers, Nicolas |
| Language : | French |
| Number of pages : | 136 |
| Keywords : | [fr] Stratégie marketing, étude quantitative, jeux de société, jeux de cartes |
| Discipline(s) : | Business & economic sciences > Marketing |
| Target public : | Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] Cette recherche parcourt la conception d'une stratégie marketing d'une gamme existante de jeux de cartes.
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