Master Thesis Online
Sustainable pratices in sport event management in Belgium
Bissot, Thomas 
Promotor(s) :
Standaert, Willem
Date of defense : 2-Sep-2024/7-Sep-2024 • Permalink : http://hdl.handle.net/2268.2/21294
Thesis.pdfDetails
| Title : | Sustainable pratices in sport event management in Belgium |
| Translated title : | [fr] Pratiques durables dans les événements sportifs en Belgique |
| Author : | Bissot, Thomas
|
| Date of defense : | 2-Sep-2024/7-Sep-2024 |
| Advisor(s) : | Standaert, Willem
|
| Committee's member(s) : | Bruninx, Aurélie
|
| Language : | English |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This thesis examines the field of sport event management in Belgium, with a particular focus on the implementation of sustainable practices. A qualitative study was conducted, involving eight individuals and a semi-structured interview guide. The data were analyzed and classified into three categories: event management, practices, and their consequences and potential improvements. The research underscores the significance of sustainability in the realm of sports and the pivotal role of sponsors in event organization.
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.