Master Thesis Online
Using a customer value proposition to achieve a competitive advantage
Hendrickx, Tom 
Promotor(s) : Leroi-Werelds, Sara
Date of defense : 23-Oct-2024/10-Nov-2024 • Permalink : http://hdl.handle.net/2268.2/22221
Details
| Title : | Using a customer value proposition to achieve a competitive advantage |
| Author : | Hendrickx, Tom
|
| Date of defense : | 23-Oct-2024/10-Nov-2024 |
| Advisor(s) : | Leroi-Werelds, Sara |
| Committee's member(s) : | Fredebeul-Krein, Marcus |
| Language : | English |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en MBA |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] Analysis on a company case: how effective is the current S.A.F.E. customer value proposition and how can it be optimized to achieve a competitive advantage?
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Document(s)
20241016_OBMBA_C11_Master Thesis_Tom Hendrickx v1.0.pdf
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