Master Thesis Online
Mémoire-projet
Yernaux, Maxwell 
Promotor(s) :
Gruslin, Claire
Date of defense : 16-Jun-2025/24-Jun-2025 • Permalink : http://hdl.handle.net/2268.2/22673
Details
| Title : | Mémoire-projet |
| Translated title : | [en] Creation and launch of Belmalt brand for Technic One company |
| Author : | Yernaux, Maxwell
|
| Date of defense : | 16-Jun-2025/24-Jun-2025 |
| Advisor(s) : | Gruslin, Claire
|
| Committee's member(s) : | Randaxhe, David
Burlion, Xavier |
| Language : | French |
| Number of pages : | 78 |
| Keywords : | [en] Industrial market [en] Design Thinking in B2B businesses [en] Change management in PME's [en] New product in industrial environment |
| Discipline(s) : | Business & economic sciences > Strategy & innovation |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This study focuses on the integration of new activities within a Belgian industrial SME. Should these new activities, which result from the acquisition of another company, be integrated as a brand or carried out under the SME's own name (Technic One)? This is the main concern this case study aims to address.
File(s)
Document(s)
Maxwell Yernaux - Création et lancement de la marque Belmalt pour l'entreprise Technic One.pdf
Description:
Size: 1.84 MB
Format: Adobe PDF
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