Master Thesis Online
Research-Thesis: Real Estate Marketing: A Visual Experience & Colour Perspective.
Lesage, Mathieu 
Promotor(s) :
Steils, Nadia
Date of defense : 19-Jun-2026/23-Jun-2026 • Permalink : http://hdl.handle.net/2268.2/25748
Details
| Title : | Research-Thesis: Real Estate Marketing: A Visual Experience & Colour Perspective. |
| Translated title : | [fr] MARKETING IMMOBILIER : UNE EXPÉRIENCE VISUELLE ET UNE PERSPECTIVE DE COULEUR |
| Author : | Lesage, Mathieu
|
| Date of defense : | 19-Jun-2026/23-Jun-2026 |
| Advisor(s) : | Steils, Nadia
|
| Committee's member(s) : | Hosay, Nathalie
Nguyen, Ngoc Luan
|
| Language : | English |
| Number of pages : | 68 |
| Keywords : | [fr] Colour psychology [fr] residential real estate [fr] visual marketing [fr] spatial perception [fr] emotional atmosphere [fr] mental projection |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en international strategic marketing |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] This research investigates how the color schemes used in property design, staging, and visual presentation influence the perceived attractiveness of a property.
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