Etude sur la diversification de nouveaux produits et services pour le segment B2B
Defourny, Quentin
Promoteur(s) : Tondeur, Jean
Date de soutenance : 14-jui-2017 • URL permanente : http://hdl.handle.net/2268.2/2718
Détails
Titre : | Etude sur la diversification de nouveaux produits et services pour le segment B2B |
Titre traduit : | [en] Study on the diversification of new products and services for the B2B segment |
Auteur : | Defourny, Quentin |
Date de soutenance : | 14-jui-2017 |
Promoteur(s) : | Tondeur, Jean |
Membre(s) du jury : | Clotuche, Florence
Gruslin, Claire Jacquet, Annabelle |
Langue : | Français |
Nombre de pages : | 119 |
Mots-clés : | [en] attractiveness and competitiveness analysis [en] B2B [en] diversification [en] energy market [en] Lampiris [en] Total [en] sustainable products and services [fr] Analyse de l'attractivité et de la compétitivité [fr] B2B [fr] diversification [fr] marché de l'énergie [fr] Lampiris [fr] Total [fr] produits et services durables |
Discipline(s) : | Sciences économiques & de gestion > Stratégie & innovation |
Public cible : | Chercheurs Professionnels du domaine Etudiants |
Institution(s) : | Université de Liège, Liège, Belgique |
Diplôme : | Master en sciences de gestion, à finalité spécialisée en Marketing |
Faculté : | Mémoires de la HEC-Ecole de gestion de l'Université de Liège |
Résumé
[en] Many elements affect today the electricity and gas market (liberalization, numerous competitors, important environmental issues, etc.). If a supplier wants to stand out from the competition, it can no longer sell only these two products.
This project-thesis was realized inside the company Lampiris, recently bought by the French group Total. The study is about the diversification of new products and services for the B2B segment.
The company targets the second place in the energy supply market. To reach this goal, the new products and services must fulfill four objectives: acquisition of new customers, retention of existing customers, new added-value per customer and new revenue for the B2B department.
First, an attractiveness analysis has been made to identify the opportunity and threats of the sector (PESTEL analysis, Porter 5 forces, a benchmark and a market study through interviews with sales).
Secondly, a competitiveness analysis has been realized to highlight the strengths and weaknesses of the company with among others a review of its strategy and current products and services situation.
These two analyses helped to define recommendations for Lampiris regarding its diversification policy and especially the adaptation of its boiler service for the B2B segment. These recommendations were made in line with the strategic framework and the points previously highlighted.
Fichier(s)
Document(s)
Description:
Taille: 2.64 MB
Format: Adobe PDF
Annexe(s)
Description:
Taille: 1.27 MB
Format: Adobe PDF
Citer ce mémoire
L'Université de Liège ne garantit pas la qualité scientifique de ces travaux d'étudiants ni l'exactitude de l'ensemble des informations qu'ils contiennent.