Analytics for competitive intelligence : enhancing Prayon's online strategic information extraction and analysis
De Swart, Géraldine
Promotor(s) : Ittoo, Ashwin
Date of defense : 15-Jun-2017 • Permalink :
|Title :||Analytics for competitive intelligence : enhancing Prayon's online strategic information extraction and analysis|
|Author :||De Swart, Géraldine|
|Date of defense :||15-Jun-2017|
|Advisor(s) :||Ittoo, Ashwin|
|Committee's member(s) :||Leruth, Sophie
|Number of pages :||57|
|Keywords :||[en] Competitive Intelligence|
[en] Text mining
[fr] Intelligence concurrentielle
[fr] fouille de texte
|Discipline(s) :||Business & economic sciences > Marketing|
|Institution(s) :||Université de Liège, Liège, Belgique|
|Degree:||Master en sciences de gestion, à finalité spécialisée en Marketing|
|Faculty:||Master thesis of the HEC-Ecole de gestion de l'Université de Liège|
[en] This project-dissertation has been realized for Prayon which is a worldwide leader in phosphate chemistry. The objective of the project was to provide Prayon with the tools to automatically extract strategic information from the Internet and analyze it for the purpose of Competitive Intelligence. We focused on six competitors to develop an application that automatically extract strategic information from different websites and process it to deliver to Strategic Marketing and Sales Departments’ people only relevant information. The application also enables to display to the users a visualization of the information thanks to some word clouds.
The application has been developed in three modules, each performing a specific part of the overall methodology. In the first module, we automated the extraction of data from websites. Then, in the second module, we created a database to store the data. Finally, in the third module, we processed the data and transform it into relevant information for Prayon.
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